HomeUncategorizedKISS Sell Catalog and Likeness to Pophouse for $300 Million

KISS Sell Catalog and Likeness to Pophouse for $300 Million

KISS have sold their music catalog and rights to the band’s branding to Pophouse Entertainment, the Swedish company behind the ABBA Voyage tour and the upcoming KISS Avatar shows.

Pophouse made the acquisition in a $300 million deal that nets the company rights to KISS’ music, logo, and likeness — including the band’s iconic makeup designs. The agreement also covers artist shares of master recordings and publishing rights.

KISS become the latest major artist to sell their publishing rights, though the deal with Pophouse has far more implications for the continued exposure of KISS as a live entity, specifically the aforementioned avatar shows, which are expected to launch in 2027.

“We have a lot of plans for KISS,” Pophouse CEO Per Sundin told Billboard. “We want to keep to the legacy. We want to extend it and amplify it for new generations.”

Added Johan Lagerlöf, Head of Investment at Pophouse [via Music Business Worldwide]: “The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the band, our expertise, and creativity — we will make that vision happen.”

Back in December, KISS revealed their avatar forms at the end of their final show in New York City. The band then shared a teaser announcing the 2027 premiere of the avatars, which will be created by Star Wars special-effects innovators Industrial Light & Magic and Pophouse. You can see that teaser trailer below.

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